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ISBN13: 9780062700612 ISBN10: 0062700618 Material Type: hardcover
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly Banjos ISBN13: 9780062700612 ISBN10: 0062700618 MaterialA completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up to date on the latest
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