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vibrant colors and unique custom typography
Decimalisation
Rooted in Atomic Design
we chose the creatures and painted dozens of letters that gradually evolved into a complete alphabet
Step into a world where folk art whispers ancient tales and psychedelic dreams burst into vibrant life
1971 - Purple Frame:Unframed vibrant colors and unique customA year of change Punk, Disco, A Clockwork Orange, Kraftwerk, Decimalisation. Bold type. Bright colour. Visually, the piece draws from the bold minimalism of the era inspired by Bella Freuds 1970 jumper and the horizontal lined layouts of 1970s Penguin book covers. The series is limited to 9 variations, a nod to both the sum of 1 + 9 + 7 + 1 and my own connection to the number 9, which has always been lucky to me. Each edition captures a different